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Post by juthi52943 on Dec 25, 2023 22:15:31 GMT -6
FIRST STEP: IDENTIFY COMPETITORS The analysis of the competition of a company that intends to move on the network must start from the network itself. If you want to know the wood craftsmen, or the jewelers, who operate on the web, just type the keyword into Google, which will show, on the first page, the companies best positioned with respect to the search key. To the companies best positioned on the SERP Job Function Email List we must then add the companies that offer the same services in their area, or in their city: in most cases, all the companies present on the internet, in fact, also have a physical point of sale; it is therefore important to know the structure of the shop, understand how the shop window looks and how it relates to customers. Competitive analysis Photo by rawpixel OF INFORMATION The collection of information in each competitor analysis consists of the evaluation of various factors, namely: the homepage, keywords, calls to action, presence on social media. Home page A competitor's homepage is its business card: in addition to evaluating the design, it is important to underline which aspects have been given the most weight. In this way it is already possible to define which type of target.
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