Post by account_disabled on Dec 11, 2023 23:02:11 GMT -6
For many observers, Inbound and Outbound marketing are opposing approaches . The first is seen as the panacea for all the ills of digital marketing, the second as an old way to approach potential customers. But that's not necessarily the case. What are Inbound and Outbound marketing Let's start from the basics.
In outbound marketing, companies aim to find new customers through "traditional" pushing techniques such as advertising, physical events, "cold" calls from call Job Function Email List centers (cold calls) or DEM (Direct Email Marketing). Among the weak points of these techniques are the costs and the element of disturbance: in fact, the user can be "annoyed.
By elements with a strong impact while perhaps he is intent on reading a very interesting article on the Web. The opposite of outbound: inbound marketing Inbound marketing , on the contrary, is based on pulling techniques that attract potential customers to your website. Paper advertising therefore gives way to blogs and white papers.
In outbound marketing, companies aim to find new customers through "traditional" pushing techniques such as advertising, physical events, "cold" calls from call Job Function Email List centers (cold calls) or DEM (Direct Email Marketing). Among the weak points of these techniques are the costs and the element of disturbance: in fact, the user can be "annoyed.
By elements with a strong impact while perhaps he is intent on reading a very interesting article on the Web. The opposite of outbound: inbound marketing Inbound marketing , on the contrary, is based on pulling techniques that attract potential customers to your website. Paper advertising therefore gives way to blogs and white papers.